Tag Archives: Blackness

Race in Marketing: Shea Moisture

As a black woman, I’ve gone through many phases with my hair. Luckily over the past 10 years there’s been a huge movement for us black women to diss the popular portrayals of beauty and to love our natural hair.

Finding products was typically easy. YouTubers, bloggers and friends recommended products and brands and we created routines. Actually many of us included Shea Moisture products in our daily hair care routine.

We fell in love with Shea Moisture’s products; the fragrance, the naturalness, and most importantly, the blackness.

We helped build this company up. Raving about their ethics and products. Finally Shea Moisture, something black owned, began to feel successful … then BOOM!💥


Shea Moisture wanted to defy odds, wanted to break down walls in beauty aisles, and wanted to be more “inclusive”. They released an ad with only one black girl with loose curls down her back and far too many white girls discussing their struggles growing up with their hair types. (Struggles … you’ve got to be kidding right?!)

I studied marketing during undergrad, and I’m all for expanding your consumer market. However, I’m not okay with a black brand practically erasing its blackness to become a more household name for white America.

Too often we’re taught to reject our blackness to be successful. But that cycle has to stop somewhere. I honestly think marketing is the perfect field to defy odds – however, business executives need to hire more people of color so our opinions are heard before the release of a stupid ass ad!





10 Month Locversary

Okay! So I’m just 2 months away from my one year anniversary. I have not re twisted my locs since December and it feels good. I’m already super low maintenance, so I’ve just been keeping my locs hydrated and that’s about it.

I’ve been using Wild Hair Growth oil a few times a week on my scalp and I moisturize daily with rose water. I also switched to the argon oil shampoo from LUSH, which is amazing! All these things together leave my locs super soft and light.

Ten months later and I’m still in love with them ❤️



7 Month Locversary

Damnnnnn! I’ve had locs longer than I can keep a man 😂

My locs are still going strong! I haven’t washed them in a while so they are due for a shampoo and retwist. Unfortunately I have been battling with dryness so I stopped retwisting weekly. I’ve researched solutions and most people with locs use rose water. Sadly I cannot find any locally, so instead I’ve been using this hair toner from Shea Moisture, which I really like.